Terms of Service
These Terms govern your purchase and use of AttribuLead, provided by AttribuLead (“AttribuLead,” “we,” “us”). By buying a licence or using the plugin, you agree to them.
1. What AttribuLead is
AttribuLead is a self-hosted WordPress plugin. You install it on your own website. It runs on your server and stores its data in your own database.
It is not a hosted service (SaaS). We do not process, store, or have access to the visitor or lead data that the plugin collects on your site. What you buy from us is a licence to the software, plus updates and support for the term of that licence.
2. Your account and licence key
You’ll need to give us accurate account information and keep it current. You’re responsible for keeping your licence key confidential and for everything that happens under your account.
Each licence allows activation on a defined number of sites, as stated on our pricing page at the time of purchase. Don’t share your licence key publicly or use it beyond your site allowance.
3. Licence, and how the GPL applies
The PHP code in AttribuLead is licensed under the GNU General Public License v2 or later (GPL-2.0-or-later). This is a condition of building on WordPress, and we take it seriously. It means you have the freedoms the GPL grants you, including the freedom to modify and redistribute the plugin’s GPL-licensed code.
What you are actually paying for is:
- access to the current release and to downloads,
- automatic updates delivered through your licence key,
- support for the duration of your licence,
If your licence lapses, the GPL freedoms in the code you already have are unaffected — but you stop receiving updates, new versions, and support, and your licence key will no longer authenticate.
Our trademarks — including the AttribuLead name and logo — are not licensed to you and are not covered by the GPL. Don’t use them to market a derivative or a competing product in a way that implies we endorse or produced it.
4. What you may not do
You agree not to:
- resell, sublicense, or redistribute the plugin as if it were your own product, or under the AttribuLead name;
- use our licensing or update system in a way designed to circumvent site limits;
- use AttribuLead to break the law, or to process personal data unlawfully (see §6);
- use AttribuLead to build a de-anonymisation, surveillance, or stalking capability directed at individuals;
- misrepresent your relationship with us.
5. Support
We provide support to customers with an active licence, through [support@attribulead.com], in English.
Support covers the plugin’s own functionality. It does not cover custom development, third-party plugin conflicts we can’t reproduce, server administration, or writing your marketing strategy — though we’ll always try to point you in a sensible direction.
6. Your responsibilities around data and privacy
This is the section that matters most for a product like this, so we’ll be direct.
You are the data controller for everything AttribuLead collects on your website. We are not. The data lives in your database and never reaches us.
That means you are responsible for:
- having a lawful basis for the attribution data you collect;
- choosing an appropriate consent mode for your jurisdiction and obtaining consent where the law requires it;
- deciding whether to enable Lead Intelligence (which stores personal data and is off by default) and, if so, having a lawful basis for it;
- disclosing your use of AttribuLead in your own privacy policy;
- setting a defensible retention period;
- responding to data subject requests from your own visitors and leads — the plugin gives you search, anonymize, delete, and WordPress-native export/erase tools to do this;
- your own security: keeping WordPress, PHP, and your plugins updated, and controlling who has administrator access to your site.
We provide the tools. You make the decisions. Nothing in AttribuLead’s documentation or marketing is legal advice, and using the plugin does not by itself make you compliant with the GDPR, ePrivacy, CCPA, or any other law.
Where we do process personal data on your behalf — which is limited to your account, billing, and support data — our Data Processing Agreement applies.
7. Third-party services
If you connect AttribuLead to a CRM (HubSpot, Microsoft Dynamics, Pipedrive, Salesforce, Brevo, or a webhook), your server sends data directly to that service using your credentials. That’s your relationship with that vendor, governed by their terms, and we’re not a party to it. We’re not responsible for what they do with the data, for their availability, or for changes they make to their APIs.
8. Payment, renewal, and refunds
Payment. Prices are listed on our pricing page in USD, exclusive of any applicable taxes unless stated. Payments are handled by Stripe.
Renewal. Licences are annual and renew automatically unless cancelled. We’ll email you before any automatic renewal. You can cancel at any time from your account page, effective at the end of the current term.
Refunds. We offer a 30-day money-back guarantee. If AttribuLead isn’t right for you, email [support@attribulead.com] within 30 days of purchase and we’ll refund you.
Price changes. We may change prices, but not for a term you’ve already paid for. We’ll give you 30 days’ notice before a renewal at a new price.
9. Availability and changes to the plugin
Because AttribuLead runs on your server, it doesn’t depend on our uptime to keep working. If our website or licensing endpoint is temporarily unavailable, your attribution tracking keeps running — you’d only be unable to activate a licence or fetch an update during that window.
We may add, change, or remove features between versions. We’ll avoid removing something you depend on without notice, and we’ll document breaking changes in our changelog.
10. Warranties and disclaimers
We warrant that we have the right to license AttribuLead to you.
Beyond that, and to the fullest extent permitted by law, AttribuLead is provided “as is” and “as available,” without warranties of any kind, express or implied, including implied warranties of merchantability, fitness for a particular purpose, and non-infringement.
Specifically, and importantly for an attribution product:
- We do not warrant that attribution will be complete or accurate. Attribution is inherently probabilistic. Some traffic carries no usable signal — browsers strip referrers, AI apps hide their origin, users clear storage, consent is declined. AttribuLead is designed to recover as much source information as is technically observable and to be honest about its confidence, but it cannot recover what was never there. Every attribution comes with a confidence score and a stated reason precisely so you can judge it for yourself.
- We do not warrant that AI referral detection captures all AI traffic. We report only observable AI referrals. We deliberately do not guess.
- We do not warrant uninterrupted or error-free operation, or compatibility with every theme, plugin, host, or CDN.
Nothing in this section limits liability that cannot be limited by law — including, in some jurisdictions, liability for death or personal injury caused by negligence, or for fraud.
11. Limitation of liability
To the fullest extent permitted by law:
- Neither party is liable for indirect, incidental, special, consequential, or punitive damages, or for lost profits, lost revenue, lost data, or lost business opportunity, however caused.
- Our total aggregate liability arising out of or relating to these Terms or the plugin, in any 12-month period, is limited to the amount you paid us for the licence in the 12 months before the event giving rise to the claim.
This allocation of risk reflects the price of the product and is a fundamental basis of our agreement with you.
12. Indemnity
You agree to indemnify us against claims arising from your unlawful use of the plugin, your breach of these Terms, or your failure to meet your own data-protection obligations under §6.
13. Term and termination
These Terms apply for as long as you hold a licence.
We may suspend or terminate your licence if you materially breach these Terms and don’t fix it within [14] days of us telling you about it. If we terminate for breach, you’re not entitled to a refund.
On termination, you stop receiving updates and support. Your GPL rights in the code you already hold survive (see §3), and your data is unaffected — it’s on your server, not ours.
Sections 6, 10, 11, 12, and 15 survive termination.
14. Changes to these Terms
We may update these Terms. If a change is material, we’ll notify you by email or through the plugin, and give you [30] days’ notice. Continuing to use AttribuLead after that means you accept the new Terms.
15. Governing law and disputes
These Terms are governed by the laws of British Columbia, Canada, without regard to conflict-of-law rules. The courts of British Columbia, Canada have exclusive jurisdiction, except that either party may seek injunctive relief in any competent court to protect its intellectual property.
16. General
Entire agreement. These Terms, plus the Privacy Policy and (where applicable) the DPA, are the whole agreement between us.
Severability. If a provision is unenforceable, the rest survive.
Assignment. You may not assign these Terms without our consent. We may assign them to a successor in a merger or sale of the business.
No waiver. Not enforcing a provision once doesn’t waive our right to enforce it later.
17. Contact
AttribuLead
[legal@attribulead.com]